How To Train Your Dragon Virtual Tour

Project Goals

• Reach and impressions during theatrical window

• Incremental branded sales

• Theatrical sales lift

• WMT sales lift

• Hit above 75 NPS score

Our Solution

• Original design location base pop in 50 Walmart Stores

• Designed the consumer exit “Pop Up” store with HTTYD merchandise

• Collaboration with Dreamworks using existing 3d characters & environments

• Conceptualize & created the HTTYD Virtual Tour experience from virtual to physical experience

• Created a way for consumers to interact and virtually touch the dragon

• Design & animated to the level of execution approved by Dreamworks standards

• Patent pending technology

• Off the chart sales in HTTYD merchandise

• NPS over 90

Hardware

• HP headset using hand sensors

• Location Base Setup in 2 days & transport system to move to Walmart parking lots

Realtime Software

• Unity